Recently, we launched a new website for UW Health Partners Watertown Regional Medical Center This website was a complete overhaul: new design, new navigation, new way to tell stories, and a new content management system. To give you an idea of what they had before here a screencap of their old website: I chatted with [...]
Archive for the ‘Web Stuff’ Category
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Medical Website Makeover
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Creating a Podcast + The Walking Dead! Part 1
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“It’s just for kids”–don’t make me smack you
So far in the year 2012, I haven’t heard the words that make me cringe: “The internet and that Facebook thing is just for kids” For the past several years, I’ve been told this over and over again. It became like fingernails on chalkboard to me. I would counter with statistics and demographic information, but [...]
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The Flavor of Design
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Social Media Measurement
I’ve always thought that if there was a solid 100% reliable way of measuring advertising results, that I would be able to retire very quickly to some beautiful warm tropic island. But alas, there are still to many possible errors made in the best of ROI models. The internet has made measuring results immensely more [...]
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Online Ad Spending to exceed Newspaper/Magazine ad spending
I don’t think this comes as a shocker to anyone, but 2012 is the year that Online Ad spending will exceed Newspaper/Magazine ad spending according to a report from eMarketer. Last year online ad spending was a little over $32 billion which was a 23% increase from 2010. This year online ad spending is being [...]
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Dan Goes To WordCamp San Francisco 2011
Incredibly intelligent, fantastically creative, and ridiculously open-armed, that is WordPress and its community. I recently attended WordCamp San Francisco and was exposed to this unique group of people.
WordPress is an open source blogging tool that is quickly making its way into the CMS world. One could argue that it already has:
FACT: “92% of WordPress users are using WordPress as a CMS”
FACT: “Of every 100 domains created in the U.S., 22 of them are running WordPress”
FACT: “WordPress is now being used by 14.7% of all websites in the world”
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Twitter Strategy Part 2
Third, recognize good and bad tweets. If someone says something positive about your company or organization, then via the “@” messaging tool send them a thank you. For customer relations and public relations, a negative comment can often times be dealt with based on the validity of the poster and the information or misinformation of [...]
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It’s Not Where You’re Going, It’s How You Get There.
NOPE! It’s pretty much about where you’re going. Especially when you factor in a budget. Every time a visitor comes from your paid ad on Google you will be charged per click. The content on your landing page is crucial. Pertinent, well thought out content can make you, as well as save you, hundreds and even thousands of dollars. [...]
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Battle of the Generations
