So far in the year 2012, I haven’t heard the words that make me cringe: “The internet and that Facebook thing is just for kids” For the past several years, I’ve been told this over and over again. It became like fingernails on chalkboard to me. I would counter with statistics and demographic information, but [...]
Archive for the ‘Web Analytics’ Category
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“It’s just for kids”–don’t make me smack you
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Social Media Measurement
I’ve always thought that if there was a solid 100% reliable way of measuring advertising results, that I would be able to retire very quickly to some beautiful warm tropic island. But alas, there are still to many possible errors made in the best of ROI models. The internet has made measuring results immensely more [...]
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Online Ad Spending to exceed Newspaper/Magazine ad spending
I don’t think this comes as a shocker to anyone, but 2012 is the year that Online Ad spending will exceed Newspaper/Magazine ad spending according to a report from eMarketer. Last year online ad spending was a little over $32 billion which was a 23% increase from 2010. This year online ad spending is being [...]
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An 815 in the 415
A hop, skip and a jump and I was on my way to SES San Francisco 2011.
I arrived hungry. I was hungry for sushi, and hungry to embark on a week of pure geekology. I had spent the last few months taking online courses, following blogs, online forums and other search engine optimization (SEO) gurus in order to consume as much as I possibly could of what search and social marketing had to offer all that we do here at MorningStar Media Group.
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It’s Not Where You’re Going, It’s How You Get There.
NOPE! It’s pretty much about where you’re going. Especially when you factor in a budget. Every time a visitor comes from your paid ad on Google you will be charged per click. The content on your landing page is crucial. Pertinent, well thought out content can make you, as well as save you, hundreds and even thousands of dollars. [...]
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Battle of the Generations
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MorningStar’s Healthcare Client cracks the Top 20
Just got an email from a client, and he gave me the okay to share the news: “In October of 2009, our collaborative social marketing efforts with Ryan Weckerly and MorningStar Media Group paid off. We were recognized as one of the top 20 most popular hospitals in the social marketing world. according to a [...]
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Shawns Coffee and WebStats
