Don’t you just love a good before and after?! It’s one of the great pleasures of my job. One of my favorite transformations is a website that we did for an orthopedic practice in New Jersey. Here’s the old website (you can click on it to see a bigger version): And now the “After” result: [...]
Archive for the ‘Web Analytics’ Category
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Orthopedic-Total Web Replacement
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Targeted Web Campaign-Orthopedic Practice
I’ve said it before and I’ll say it again again again…(ok sorry you get the idea) I LOVE WEBSTATS!!! Yes, it’s true I love webstats and so should you. Just wanted to post a quick rant today, a few months ago we started a web campaign for an Orthopedics practice. In addition to organic search, [...]
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Evolution of the Web
For the past dozen years that I’ve been working in the web world. It’s been interesting watching and noting some key areas in web development. Or maybe more accurately put, the growth of technology that people surf the web with and how websites deliver information to the that device. To a certain degree, the growth [...]
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Tweets from this webgeek at Pubcon
Recently, I made my annual trek to Pubcon to get my web geek on! Pubcon takes place at the Las Vegas Convention Center which is a huge complex and holds the majority of web geeks from around the country! Pubcon always gives me great insight on things to come in the web industry, from social media [...]
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Mobile Friendly-One year later
About a year ago, I wrote a rant about having a website that is mobile friendly and Ipad friendly. Now nearly a full year has gone by and smartphone usage is on a rapid rise. Is your website mobile friendly? Do you have a mobile strategy? A few simple stats to consider when you are [...]
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“It’s just for kids”–don’t make me smack you
So far in the year 2012, I haven’t heard the words that make me cringe: “The internet and that Facebook thing is just for kids” For the past several years, I’ve been told this over and over again. It became like fingernails on chalkboard to me. I would counter with statistics and demographic information, but [...]
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Social Media Measurement
I’ve always thought that if there was a solid 100% reliable way of measuring advertising results, that I would be able to retire very quickly to some beautiful warm tropic island. But alas, there are still to many possible errors made in the best of ROI models. The internet has made measuring results immensely more [...]
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Online Ad Spending to exceed Newspaper/Magazine ad spending
I don’t think this comes as a shocker to anyone, but 2012 is the year that Online Ad spending will exceed Newspaper/Magazine ad spending according to a report from eMarketer. Last year online ad spending was a little over $32 billion which was a 23% increase from 2010. This year online ad spending is being [...]
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An 815 in the 415
A hop, skip and a jump and I was on my way to SES San Francisco 2011.
I arrived hungry. I was hungry for sushi, and hungry to embark on a week of pure geekology. I had spent the last few months taking online courses, following blogs, online forums and other search engine optimization (SEO) gurus in order to consume as much as I possibly could of what search and social marketing had to offer all that we do here at MorningStar Media Group.
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It’s Not Where You’re Going, It’s How You Get There.
NOPE! It’s pretty much about where you’re going. Especially when you factor in a budget. Every time a visitor comes from your paid ad on Google you will be charged per click. The content on your landing page is crucial. Pertinent, well thought out content can make you, as well as save you, hundreds and even thousands of dollars. [...]