Archive for the ‘General Advertising’ Category
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MorningStar Responsive Website Development Video
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Orthopedic-Total Web Replacement
Don’t you just love a good before and after?! It’s one of the great pleasures of my job. One of my favorite transformations is a website that we did for an orthopedic practice in New Jersey. Here’s the old website (you can click on it to see a bigger version): And now the “After” result: [...]
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Evolution of the Web
For the past dozen years that I’ve been working in the web world. It’s been interesting watching and noting some key areas in web development. Or maybe more accurately put, the growth of technology that people surf the web with and how websites deliver information to the that device. To a certain degree, the growth [...]
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Tweets from this webgeek at Pubcon
Recently, I made my annual trek to Pubcon to get my web geek on! Pubcon takes place at the Las Vegas Convention Center which is a huge complex and holds the majority of web geeks from around the country! Pubcon always gives me great insight on things to come in the web industry, from social media [...]
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This “Cobbler” is getting new “shoes”!!!
At MorningStar, we have a long running joke that when it comes to our marketing “we are cobbler kids who have no shoes”. Our current website is old, out dated and has been in massive need of attention for years. But we get so focused on our clients work that we always push and push [...]
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Mobile Friendly-One year later
About a year ago, I wrote a rant about having a website that is mobile friendly and Ipad friendly. Now nearly a full year has gone by and smartphone usage is on a rapid rise. Is your website mobile friendly? Do you have a mobile strategy? A few simple stats to consider when you are [...]
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Medical Website Makeover
Recently, we launched a new website for UW Health Partners Watertown Regional Medical Center This website was a complete overhaul: new design, new navigation, new way to tell stories, and a new content management system. To give you an idea of what they had before here a screencap of their old website: I chatted with [...]
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Social Media Measurement
I’ve always thought that if there was a solid 100% reliable way of measuring advertising results, that I would be able to retire very quickly to some beautiful warm tropic island. But alas, there are still to many possible errors made in the best of ROI models. The internet has made measuring results immensely more [...]
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Making of a TV Commercial(s)
Last summer, we had the opportunity to roll out our new Sony F3 video camera for a series of TV ads. The camera allowed us to capture beautiful HD footage in 1080. The first time I saw the footage on television it looked to almost have a 3D type effect to it, since the quality was so crisp, yet still with a softness to pull on the emotional strings of viewers.
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Online Ad Spending to exceed Newspaper/Magazine ad spending
I don’t think this comes as a shocker to anyone, but 2012 is the year that Online Ad spending will exceed Newspaper/Magazine ad spending according to a report from eMarketer. Last year online ad spending was a little over $32 billion which was a 23% increase from 2010. This year online ad spending is being [...]