Recently, we launched a new website for UW Health Partners Watertown Regional Medical Center This website was a complete overhaul: new design, new navigation, new way to tell stories, and a new content management system. To give you an idea of what they had before here a screencap of their old website: I chatted with [...]
Archive for the ‘General Advertising’ Category
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Medical Website Makeover
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Social Media Measurement
I’ve always thought that if there was a solid 100% reliable way of measuring advertising results, that I would be able to retire very quickly to some beautiful warm tropic island. But alas, there are still to many possible errors made in the best of ROI models. The internet has made measuring results immensely more [...]
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Making of a TV Commercial(s)
Last summer, we had the opportunity to roll out our new Sony F3 video camera for a series of TV ads. The camera allowed us to capture beautiful HD footage in 1080. The first time I saw the footage on television it looked to almost have a 3D type effect to it, since the quality was so crisp, yet still with a softness to pull on the emotional strings of viewers.
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Online Ad Spending to exceed Newspaper/Magazine ad spending
I don’t think this comes as a shocker to anyone, but 2012 is the year that Online Ad spending will exceed Newspaper/Magazine ad spending according to a report from eMarketer. Last year online ad spending was a little over $32 billion which was a 23% increase from 2010. This year online ad spending is being [...]
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Preferred Calling???
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An 815 in the 415
A hop, skip and a jump and I was on my way to SES San Francisco 2011.
I arrived hungry. I was hungry for sushi, and hungry to embark on a week of pure geekology. I had spent the last few months taking online courses, following blogs, online forums and other search engine optimization (SEO) gurus in order to consume as much as I possibly could of what search and social marketing had to offer all that we do here at MorningStar Media Group.
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Browser, Ipad, Mobile Friendly???
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Do you KNOW who you are marketing too?
Remarketing ads… Get the most bang for you buck. Everybody knows you want return customers right? The fact is, if someone has visited your site in the past, they are probably more willing to purchase your products in the future. If only there were a way to KNOW who has visited your site. This brings [...]
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Got Beer? K.I.S.S.
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It’s Not Where You’re Going, It’s How You Get There.
NOPE! It’s pretty much about where you’re going. Especially when you factor in a budget. Every time a visitor comes from your paid ad on Google you will be charged per click. The content on your landing page is crucial. Pertinent, well thought out content can make you, as well as save you, hundreds and even thousands of dollars. [...]
