Archive for the ‘Case Study’ Category
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MorningStar Responsive Website Development Video
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Responsive Design Process and Sneak Peek!
Well as part of the process of cleaning up our web presence, we are now moving on to re-designing and rebuilding Ryan’s Rants. MorningStar will have it’s own blog in the new year written collectively by everyone at MorningStar and maybe the occasional guest blogger. Ryan’s Rants will have it’s own responsive website that will [...]
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Orthopedic-Total Web Replacement
Don’t you just love a good before and after?! It’s one of the great pleasures of my job. One of my favorite transformations is a website that we did for an orthopedic practice in New Jersey. Here’s the old website (you can click on it to see a bigger version): And now the “After” result: [...]
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Targeted Web Campaign-Orthopedic Practice
I’ve said it before and I’ll say it again again again…(ok sorry you get the idea) I LOVE WEBSTATS!!! Yes, it’s true I love webstats and so should you. Just wanted to post a quick rant today, a few months ago we started a web campaign for an Orthopedics practice. In addition to organic search, [...]
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Evolution of the Web
For the past dozen years that I’ve been working in the web world. It’s been interesting watching and noting some key areas in web development. Or maybe more accurately put, the growth of technology that people surf the web with and how websites deliver information to the that device. To a certain degree, the growth [...]
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Mobile Friendly-One year later
About a year ago, I wrote a rant about having a website that is mobile friendly and Ipad friendly. Now nearly a full year has gone by and smartphone usage is on a rapid rise. Is your website mobile friendly? Do you have a mobile strategy? A few simple stats to consider when you are [...]
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The Flavor of Design
I had a very long lengthy blog in mind for this topic. Well let me explain the topic a little further since “The Flavor of Design” is a little broad. My original intent was talk in length and detail about how web design plays an integral part of a company’s brand image. But two things [...]
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Social Media Measurement
I’ve always thought that if there was a solid 100% reliable way of measuring advertising results, that I would be able to retire very quickly to some beautiful warm tropic island. But alas, there are still to many possible errors made in the best of ROI models. The internet has made measuring results immensely more [...]
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Online Ad Spending to exceed Newspaper/Magazine ad spending
I don’t think this comes as a shocker to anyone, but 2012 is the year that Online Ad spending will exceed Newspaper/Magazine ad spending according to a report from eMarketer. Last year online ad spending was a little over $32 billion which was a 23% increase from 2010. This year online ad spending is being [...]
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It’s Not Where You’re Going, It’s How You Get There.
NOPE! It’s pretty much about where you’re going. Especially when you factor in a budget. Every time a visitor comes from your paid ad on Google you will be charged per click. The content on your landing page is crucial. Pertinent, well thought out content can make you, as well as save you, hundreds and even thousands of dollars. [...]